“the action also coincided with G.U.L.F.’s inauguration of their “sustainable design” competition, announced Friday on a spoof website, and followed a New York Times op-edpublished by the group’s Andrew Ross, a professor at New York University (NYU). (Though Ross was not at the Guggenheim, his 12-year-old daughter Zola rang the bell, while her younger sister Stella helped throw the bills.)”
>> http://hyperallergic.com/117512/protesters-rain-down-thousands-of-bills-in-guggenheim-rotunda/