World as Brand – Gamechangers Wolff Olins Trend Report / Policy Document

“Consumers no longer simply consume. They’re active, skeptical, creative, entrepreneurial. This used to be a minority pursuit. Now technology has made it mainstream: it’s given consumers new powers to be agents.”

http://gamechangers.wolffolins.com

http://www.google.com/trends/hottrends/visualize?nrow=5&ncol=5&pn=p9

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